Wednesday, 2 May 2018
The Death of the Archetype and the Character as Brand
Film is often said to be a "literalising medium" and the modern Hollywood machine in particular has no respect for expressionism, symbolism, or the surreal. Nowhere is this more evident than in the all-powerful juggernaut that is the Origin Story: it's not enough for a popular character - be it Wolverine, Superman, Batman, Han Solo, Darth Vader, Captain Kirk, Spock, Malificent, etc. - to simply stand fully-formed, larger-than-life, as you find him; no, there has to be a cultural product detailing where he came from. Not even dream-characters in Alice in Wonderland are safe: even the Mad Hatter gets an Origin Story of sorts nowadays, because he isn't allowed to simply exist - the logic of film demands he be from somewhere and that we understand why he is mad.
It isn't hard to understand why this is: a character like Han Solo is no longer just the roguish smuggler who everybody prefers to Luke. He's a brand in his own right, or is readily commodified as such, and why should an opportunity to spin him into a money-maker be spurned? The easiest way of doing that is by making a film providing the definitive explanation as to where he came from: nerds will queue in droves to see it and non-nerds know enough about Han Solo to want to find out. Never mind that the power of a character like Han Solo comes from the fact that he is not so much a character as an archetype, and that's the point (if you listen to and believe George Lucas, it was even his point when he wrote the original films). No, he must be rendered prosaic so he can be better monetized.
What do we lose from this? Not a great deal, I suppose, but we lose something: the notion that fiction actually has primordial, intuitive significance that gets at the structures underlying our common humanity and which can't be reduced to just words on a page or images on a film. Han Solo as a human being, who was a child once and who is the way he is because he never learned to love/became embittered by a personal tragedy/whatever the Origin Story is, will be a less dramatically compelling one than Han Solo who simply is. The attempt to make him seem a more realistic and plausible character will deprive him of his potential to mean something else.